In partnership with Betway, the Premier Soccer League (PSL) has officially launched the 2024/25 Betway Premiership season.
This partnership introduced the theme 'Lisegazini. Forever' for the Betway Premiership, capturing the authentic South African spirit of how deeply football is part of the nation's culture.
The partnership between Lisegazini and the PSL heralds a significant day for South African football. It is a celebration of our country's vibrant culture, which has been reflected in domestic football since its inception and remains evident in its constant evolution leading up to the highly anticipated Betway Premiership.
Mato Madlala, the Acting CEO of the Premier Soccer League, expressed her enthusiasm for the inaugural Betway Premiership season and the upcoming matches on 14 September.
“We are looking forward to the opening matches of the inaugural Betway Premiership season on 14 September.
A new chapter in South African football has begun with this partnership. Through this partnership, we aim to create unforgettable experiences for football fans both in the stadiums and through digital and broadcast channels. Our goal is to elevate football to new heights.
A Premiership Lifetime Trophy will be designed by Betway in partnership with Nelson Makamo.
All previous winners will be inscribed onto the trophy, continuing the tradition for future generations.
A film chronicling the making of the trophy will be released in three parts throughout the season.
Betway will educate fans and other stakeholders on responsible gambling as part of its sponsorship of the Betway Premiership.
With the help of its Betway Premiership ambassadors and South African football icons, Siphiwe Tshabalala, Lebohang Mokoena, Lehlohonolo Majoro, Hlompho Kekana, and many others, Betway will continue to promote responsible gambling awareness through its brand promise.
